Porto Mirabello in La Spezia is one of the Mediterranean’s largest marinas, and also one of the newest. It commissioned a bespoke report from our Intelligence team to understand its position in the market and, following the results of that report, then tasked the strategic team with creating an entirely new brand and image in order to bolster its berth leasing proposition and highlight its suitability as the perfect homeport for large yachts.
The Agency team held a brand workshop with Porto Mirabello management and key team members, then used this to develop a new logo that incorporated La Spezia’s breakwater, along with the single organising principle for the brand of ‘embracing beauty’. The new brand is being rolled out across the industry through 2019 and into 2020, along with campaign visuals and messaging.
