The Superyacht Agency was engaged by this famed Dutch shipyard to comprehensively evaluate the market’s perception of its brand, and how this has evolved over time.
The extensive quantitative and qualitative assessment undertaken enabled The Superyacht Agency to produce a thorough brand intelligence report, detailing 3 key insights into the market’s view on the shipyard. Through these exhaustive insights the foundation of a series of tactical recommendations for the brand were delivered.
