Nautical Structures, a leading OEM provider approached The Superyacht Agency to help them not only understand their market perception and positioning, but also, to strategically develop their position within the Northern European custom market. Our findings which were delivered to Nautical Structures in a research report, informed our work in creating a refreshed brand identity, new website, marketing strategy, messaging and a series of creative campaigns to launch the ‘Next Generation of Nautical Structures’ to the industry.
