The Superyacht Agency’s Intelligence team has supported GYG plc, one of the world’s leading superyacht service & supply groups, with its business strategy and reporting, providing vital insights about the size of captive market to help them make more informed decisions. GYG plc instructed The Superyacht Agency to define the size and value of its target market, its existing and potential market share, provide a robust market growth projection, and simultaneously identify opportunities to revise the current strategy. The presentation of the research, and the veracity of the data supplied to the client, has enabled GYG plc to clearly present to its shareholders a picture of the market’s trajectory, in which of its segments the potential lies, and how GYG can capitalise on this growth.
