To assess the potential share for One Ocean Port Vell of the 60m+ superyacht berthing market, The Superyacht Agency collated a series of metrics into an analytical framework to provide insight into a) the market potential/demand for 60m+ berths at One Ocean Port Vell in the context of short-to-medium term leasing and berth-sales strategies b) the current and forecasted regional berthing supply and demand dynamic against key competitors c) the strengths and weaknesses the market associates with One Ocean Port Vell d) what the market perceives and understands to be the advantages and disadvantages of visiting One Ocean Port Vell, and e) a series of overarching strategic recommendations for One Ocean Port Vell to bolster its market penetration in the 60m+ superyacht market.
The Superyacht Agency proposed a multi-phased approach completing the objectives outlined herewith.
