The Superyacht Agency was tasked with creating a strategy to engage and excite the global market with Hainan in China, both as a marine tourist destination and specifically within the yachting sector, as a central hub of luxury lifestyle in China.
We created a two-phase approach, with the first phase being a private VIP meeting of 15 to 20 key executives, by invitation only, to discuss a key tourism strategy with the Hainan government and Hainan Yachting & Tourism Association. Phase two as the development of a 200-delegate VIP strategic business summit, which would also bring together key industry stakeholders with Chinese government officials. Central to the project was the development of a brand that would reinforce the ethos and objectives of the project as well as reflecting the characteristics and USPs of Hainan.
