We were approached by Christophe Harbour to support them with a campaign to launch the new partnership at the Monaco Yacht Show. The aim of the campaign was to raise awareness of ‘The New Caribbean Gateway’, a partnership between Christophe Harbour and the Yu Lounge, a luxury private terminal which offers new services so that guests can start or finish their Caribbean cruise from the island of St Kitts.
We created a mini brand for the partnership, to draw attention and interest from a wider audience. Using the new visual identity, the campaign elements included graphics for a stand, supporting marketing collateral, as well creating a competition targeted at brokers and journalists to drive charter brokers and journalists to their stand.
