Clyde & Co LLP

International law firm Clyde & Co wanted to position their superyacht division as the leading specialists in the market: ‘The superyacht law firm’. The solution needed to feel premium in order to reflect the Clyde & Co team’s unrivalled knowledge and expertise, and they were keen to take inspiration from the fashion world to add style and personality to what could be mistaken for dry, technical content.

THINK
Working closely with the Clyde & Co team we developed the concept for ‘The guide to superyacht law’: a book and website aimed at anyone looking to build, buy, sell or own a yacht. Content provides an overview of key considerations and was written to ensure a consistently expert yet relaxed tone of voice. The guide also introduced the Clyde & Co team. The website provides the ability for the team to further share expertise through published articles and opinion pieces.

CREATE
To create a premium, fashion-inspired look and feel, we paired elegant typography with candid, archival black and white photography that creates a personable and light-hearted tone. This helps to differentiate Clyde & Co from more conservative competitors, and provides a clear link between their expert services and the luxury sector. The 80-page book was designed to be portable and tactile. The website is optimised for use on tablets, with scrolling reduced to a minimum.