Working closely with the Clyde & Co team we developed the concept for ‘The guide to superyacht law’: a book and website aimed at anyone looking to build, buy, sell or own a yacht. Content provides an overview of key considerations and was written to ensure a consistently expert yet relaxed tone of voice. The guide also introduced the Clyde & Co team. The website provides the ability for the team to further share expertise through published articles and opinion pieces.
To create a premium, fashion-inspired look and feel, we paired elegant typography with candid, archival black and white photography that creates a personable and light-hearted tone. This helps to differentiate Clyde & Co from more conservative competitors, and provides a clear link between their expert services and the luxury sector. The 80-page book was designed to be portable and tactile. The website is optimised for use on tablets, with scrolling reduced to a minimum.