VriThink is the innovative platform designed and developed by TheSuperyacht Agency for Vripack, a global leader in yacht and naval architecture, engineering and design. Created to harness the power of global trends, the aim is to inspire the next generation of superyachts for the next generation of owners.

We developed the brand positioning of ‘Connecting Minds’ to communicate the aims of this innovative new digital platform, which showcases Vripack’s trend research, and in order to engage with the global yacht design community in a simple and effective fashion.

The contemporary, flexible brand identity articulates the positioning via an intuitive digital platform that makes it easy to browse, search and contribute to the first online community for yachting trends, design and inspiration.