The New Caribbean Gateway

Whether arriving by private jet or superyacht, Christophe Harbour and the YU Lounge provide a seamless link that allows travellers to start and continue their Caribbean journey in exquisite style. The Superyacht Agency was tasked with creating an identity for the partnership and planning a launch at the 2015 Monaco Yacht Show.

THINK
We devised a launch that was targeted at those individuals with the power to influence yacht and private jet owner’s journey planning. A select list of these people were invited to attend a cocktail reception launch at which one lucky individual won an all-expenses-paid trip to St. Kitts courtesy of the partnership.

CREATE
We began by creating a handcrafted logotype for ’The New Caribbean Gateway’ with a rich colour palette. A bespoke illustration showing St. Kitt’s diverse and exotic flora and fauna provided a playful and intricate supporting graphic that was used on invites and at the reception. A clamshell booklet provided a small and lightweight overview of the partnership for the team to distribute at the yacht show.