Superyacht Events

Superyacht Events tasked us with the creation of their new brand identity with a simple brief: the identity needed to represent the personality of the team, and it had to be pink! We created a playful identity, centred around a flock of busy brand mascots that can accomplish almost any task – even whilst standing on one leg.

THINK
During our initial research stages we stumbled across the iconic pink flamingo, a highly social and flamboyant creature, usually appearing in a crowd and thus creating an event almost everywhere they go. Perfect! We embraced these characteristics to create an impactful and memorable, yet elegant, brand identity.

CREATE
We capitalised upon the vivid pink colour of the flamingo to help the team stand out amongst a crowd, and paired this with carefully considered neutral tones and elegant typography to reflect the characteristics of these magnificent birds. Multiple applications and scenarios were illustrated to create a thoroughly flexible and engaging visual language that supported the irreverent new tone of voice for the brand.