During our initial research stages we stumbled across the iconic pink flamingo, a highly social and flamboyant creature, usually appearing in a crowd and thus creating an event almost everywhere they go. Perfect! We embraced these characteristics to create an impactful and memorable, yet elegant, brand identity.
We capitalised upon the vivid pink colour of the flamingo to help the team stand out amongst a crowd, and paired this with carefully considered neutral tones and elegant typography to reflect the characteristics of these magnificent birds. Multiple applications and scenarios were illustrated to create a thoroughly flexible and engaging visual language that supported the irreverent new tone of voice for the brand.