Sunrise Yachts

Sunrise Yachts appointed The Superyacht Agency to create a premium corporate brochure for distribution during the 2013 yacht show season. The brochure needed to tell the brand story in a compelling fashion while differentiating from standard industry collateral, and was required in a challenging timeframe.

Utilising Sunrise Yachts' new positioning of ‘Dream Builders’ we developed a concept that explored the creative power of dreams. Inspired by a series of dream-like images of yachts that Sunrise had commissioned for an owner, we researched dream definitions and quotations, which could act as an emotive platform for showcasing the achievements of Sunrise Yachts.

In order to create a premium look and feel we developed a slipcase to house the brochure. This case was made from a metallic stock and had an abstract sunrise pattern laser cut, allowing the colours of a sunrise to show through from the brochure cover. The opening pages were printed on a transparent paper that opened to reveal a definition of a dream, providing an ethereal introduction to Sunrise Yachts’ brand promise. Overviews of Sunrise’s beautiful yachts featured fold-out pages, allowing large, wide images to feature. Copper-colour metallic inks were employed throughout to link to the Sunrise Yachts brand identity.