PrivatSea worked with several luxury publishers to produce its annual branded magazine before appointing The Superyacht Agency. Already an established publication, The Superyacht Agency was tasked with creating a more premium feel, through content and design, to promote the outstanding quality delivered by the PrivatSea brand.

Playing on the glamour that is synonymous with superyachting, we developed a photography style that emphasised the lifestyle and experience of yacht ownership. The fashion shoot, photographed annually on board a yacht in the PrivatSea fleet, differentiates the magazine from standard yachting publications and allows PrivatSea to reaffirm the luxury lifestyle offered to ultra high net worth individuals and future potential clients across the globe.

In order to evolve a sophisticated, high-end magazine, we revisited the editorial content to create more aspirational features, rather than an emphasis on technical stories, tying in the services offered by PrivatSea worldwide. The inspiration behind the design was ‘affluent dreaming’, with a focus on a more minimal layout and impactful imagery. The quality of the photography, the features and the production standards all reinforce the quality inherent in the PrivatSea brand.

“We have worked with many luxury publishers, but rate The Superyacht Agency as the most efficient, creative and knowledgeable team in the industry. The design team understands our brand and ethos, which is reflected in the look and feel of our magazine. The team is fabulous to work with – they are thorough, patient, challenging, informed and willing to go the extra mile for exceptional results.”

— Luisa Norfolk, PrivatSea