OneOcean is a global initiative founded by the UK-based Salamanca Group (owners of the marina at Port Vell, Barcelona) aiming to challenge the status quo by introducing new, superior services for superyacht owners and other discerning travellers. At sea, at anchor and in port. The Superyacht Agency was commissioned to define the brand strategy and positioning, as well as to create an identity fit for a new global luxury brand with ambitious plans for the future.

The new brand identity needed to reflect the seamless integration of OneOcean's portfolio of brands, services and products, and the integrated management processes that ensure that they work in harmony together.

The visual identity needed to immediately distinguish the brand as a global luxury leader, and a major player in the operation and management of the world's most valuable assets.

We distilled the essence of the company and its offer into a beautifully simple visual identity with an iconic copper monogram and logo at its core. The surrounding brand language employed a carefully curated blend of tranquil seascape horizons, harmonious duotone colours, and luxurious materials to create an understated elegance for OneOcean.

We then designed brand guidelines to organise, differentiate and add endorsement to the groups portfolio of brands, products and services.