McMullen & Wing

New Zealand-based McMullen & Wing are well known for the quality of their boat building. To support global marketing activity they needed to produce a new website and printed collateral that told the story of their brand, recent projects and the new opportunities available to customers.

THINK
Working closely with the team in New Zealand, we developed concepts for all new branded collateral, including a new corporate brochure and website, as well as a separate brochure promoting a new build superyacht. All collateral would build on the people and place that make the McMullen & Wing offer so strong. The premium production levels of the printed collateral and the ease of use of the website would act as metaphors for the McMullen & Wing customer experience.

CREATE
Working with the existing McMullen & Wing logo, we selected new typefaces and developed new brand icons to supplement the brand’s visual language and create a more engaging look and feel. Both brochures use the same premium paper stocks and finishing to ensure a consistent appearance. The website was created from an off-the-shelf template then customised to tell the brand story exactly as intended, while being fully responsive for smart phones and tablets.

THE RESULT
"I can't fault the McMullen & Wing corporate book, it's fabulous. I’m equally pleased with the Big Star brochure, and have been proud to present both books to clients and industry around the world. The Superyacht Agency did a great job, in very little time, and always with a smile."

— Michael Eaglen, Commercial Director, McMullen & Wing