Marina Port Vell

Salamanca Group approached The Superyacht Agency to develop a publication that communicated Marina Port Vell’s status as a world-leading destination at the heart of the Mediterranean’s most vibrant city. Using the name ‘Superyacht Barcelona’, Marina Port Vell wanted to reach a unique, discerning audience of potential customers.

THINK
The Superyacht Agency created a concept for a premium, Barcelona-focused lifestyle magazine. The publication would promote Barcelona as the ideal location for superyacht owners, captains, crew and guests, and an exciting alternative to the usual calling ports in the Med.

CREATE
We created a publication with a contemporary look and feel, designed to place Marina Port Vell at the heart of Barcelona. A map of Barcelona doubles as a content guide, showing the locations of featured city highlights and demonstrating their proximity to the marina. We commissioned a fashion photo shoot as the centrepiece of the magazine, using Marina Port Vell as a backdrop.