ISA Yachts \ Trusted to deliver

ISA Yachts is a shipyard located in Italy's Marché region. Under new management since 2008 and with new purpose the shipyard had gained a successful track record and enviable reputation for delivering substantial projects on time and on budget. We helped ISA Yachts to clarify the brand's point of difference into a single minded and powerful proposition and completely overhauled the visual identity to communicate this.

THINK
We helped ISA Yachts to clarify their brand strategy and distil the values inherent within the company into a new brand positioning of 'Trusted to deliver'. We then created an equally robust and striking visual identity to communicate their point of difference and help them to stand out amongst their many competitors.

CREATE
We delivered a full brand identity programme and roll-out for ISA Yachts, covering everything from the logo and brand identity guidelines to company and yacht brochures, website, iPad App and ongoing brand advisory and guardianship.