Holland Yachting Group

The Holland Yachting Group represents a carefully selected group of member companies located in the Netherlands. We were appointed to create a new campaign foundation, look and feel and messaging structure for the group to use across all communications to external audiences. The campaign has been now been rolled out at both Monaco Yacht Show and TEFAF (The European Fine Art Fair).

Think
The Netherlands has an unrivalled reputation for yacht building. Heritage, craftsmanship, innovation and partnership are all traits widely associated with Holland and Dutch ship building. This created the perfect foundation for the new campaign and a flexible messaging system that placed these values at the heart of all communications. The new collective message will enable THYG to reinforce their market position and will raise awareness among new target groups focused on high-end lifestyle segments.

Create
We created a striking look and feel for the campaign which uses an exclamation mark to emphasise the messages, whilst black and white reportage photography created the perfect counter balance to the bright Dutch orange and blue. The imagery created a platform to tell the stories of some uniquely Dutch personalities, which supported the brand values of quality, innovation, heritage and partnership.