Hodgdon is America’s oldest shipyard, with a heritage that can be traced back through five generations of the family name to 1816. They enjoy a successful reputation for the quality of their yachts and tenders, but their business offering had diversified over the years and the visual identity had become fragmented. On top of this, the heritage and craftsmanship inherent in their products and work was not being accurately communicated.

We helped Hodgdon to segment their various business streams and created a brand architecture that made it clear to distinguish Hodgdon’s multifacted offer of not only new yachts and tenders but the complimentary services of interior refit, defense composites and yacht services.

Alongside the strategic work we delivered a fully comprehensive brand refresh covering everything from the logo to advertising and printed collateral. The new look employed a classic colour scheme of red white and blue, and used subtle details to create a distinctive and thoroughly authentic visual identity.