Heesen Yachts

Heesen Yachts approached The Superyacht Agency to help develop a website that could showcase their revolutionary new build, the 65-metre M/Y Galactica Star. Heesen wanted a website that would use images to tell the story of the revolutionary fast displacement hull concept, the design and build process and demonstrate the beauty of the finished yacht.

THINK
We developed a concept for a site that would make full use of full-screen photographic and video content to provide an immersive user experience. The site needed to be fully responsive in order to function as intended across mobile, tablet and desktop platforms.

CREATE
We created wireframes for page templates where all navigation was simplified and elements could be retracted when not in use. The design uses images as navigation points to access the main chapters, with a minimal master navigation bar that moves off screen when not in use. We reviewed all images captured from the yacht’s photo shoots and edited a selection that best told the story.

THE RESULT
"After producing this immersive website for the revolutionary 65m Fast Displacement, Galactica Star, I can thoroughly recommend working with this young, dynamic and highly creative team."

— Sara Gioanola, PR & Press Office Manager, Heesen Yachts