Fraser Yachts

Fraser Yachts is the leading international broker, selling more yachts than any other yacht brokerage company to date in 2013. Fraser Yachts wanted to create a publication that would further reinforce its position as the leading specialist in luxury yacht sales and charter.

THINK
We developed the concept for a luxurious and intelligent magazine, utilising the highest production standards, focused on the lifestyle of a Fraser Yachts’ client, and designed to encourage the fun, enjoyment and unique experiences available on board a superyacht. The publication provides owners, charterers and guests with the opportunity to get the most from the Fraser Yachts’ world.

CREATE
With more than 100 pages of unique content, the magazine employs the highest possible standards of production. The masthead catches the eye with its unexpected placement and tactile finish. A balance of photography, illustration and compelling copy ensure each feature entertains the reader while reflecting the Fraser Yachts brand.

THE RESULT
“The Superyacht Agency grasped the brief for fraser magazine immediately, executed it professionally, on time and within budget. Their writers, photographers, designers and project managers are all of the highest calibre and the whole team is a joy to work with.”

— Patrick Coote, Global Marketing Director, Fraser Yachts