Edmiston & Company

Edmiston & Company wanted to create a high-quality brochure, in a short time frame, on behalf of the owner of M/Y Paramour. The yacht had recently undergone a significant refit and new photography had been commissioned to showcase the expanded facilities on board.

The word the owner chose for the yachts' name, paramour, can be defined as 'passion beyond reason'. We felt this reflected the owner’s love for his yacht, and we created a concept based on the notion of going ‘beyond’.

We developed narrative copy in keeping with this concept and structured the brochure to best communicate the experience of being on board, leading with the new photography. It was finished with a heavy, tactile paper stock for the cover, featuring a patterned embossing, and elegantly foil blocked the yacht name and brochure title in gold.