Design Centre, Chelsea Harbour

Design Centre, Chelsea Harbour is a unique resource used regularly by many of the world’s leading superyacht designers. The management team wanted to raise awareness among a wider audience of superyacht owners, designers and naval architects, as well as capitalise on the inaugural SuperyachtDESIGN Week event, which they hosted in June 2013 in partnership with SuperyachtDesign magazine.

In order to appeal to this design-savvy audience, we developed a concept for a journal: part magazine, part brochure. Content was balanced between communicating the benefits of the Design Centre with compelling insights and interviews with well-respected superyacht design practitioners. Highly targeted distribution ensured it reached the intended audience directly.

We created a look and feel for the Journal that differentiated from the Design Centre’s brand style in order to communicate the editorial nature of the publication. Clean, contemporary layouts feature commissioned portraits of the designers. Foil blocking and metallic inks on tactile uncoated papers, create an elegant and luxurious publication.