We wanted to demonstrate that during that 10 years Bond has succeeding in establishing a position as the trusted partner for the leading owners, shipyards and designers in the superyacht sector. To communicate this we planned a thought leadership campaign using interviews with respected industry names. These interviews highlight how the AV/IT/communications sector has grown and evolved over the past decade, and the crucial benefits of an expert approach, under the title ‘Experience the Difference’.
We created anniversary logos for Bond that could be used alongside or separately to their core logo across all communications. We also created a new section for their website to host the interviews – which will be released over the course of the campaign during the anniversary year – and an animation of the company’s history.