We’ve been working with BondTM to help mark their 10 years in business. When Will Faimatea started Bond in 2006, it created an entirely new sector and was the first to offer yachts consultancy services focussed specifically on AV, IT and communications – increasingly key aspects of the ownership experience. Having worked on three of the world’s largest yachts (Azzam, Eclipse and Dilbar) Bond has developed strong relationships with many of the industry’s leading figures.
‘Experience the Difference’
Working with Will and his senior team, we developed the concept and language ‘Experience the Difference’ as a core message for the campaign. To support the idea that Bond’s experience is what makes the difference, we researched, planned and launched a thought-leadership campaign that helps reinforce Bond’s market position and clearly differentiates them from potential competitors. The first in a series of conversations with influential superyacht thought leaders is owner, Mr. Joe Lewis.
Animating 10 Years of Success
We designed and developed a short animated film to tell the story of Bond’s 10 years and designed logo assets to support the message.
You can read the first interview that we delivered for the campaign on BondTM.com. You can also subscribe to updates to be the first to read the very latest interviews.