On deck

Studio

A behind the scenes collection of news, thoughts and articles from our journal.

MYS2014: the calm before the storm

As the superyacht world gears up for another hectic show season, we’re taking the opportunity to make the most of the calm before the storm. The Superyacht Agency will host friends, clients and partners at Virage in Monaco on Tuesday 23 September to showcase the work we’ve been busy with this year and to discuss the industry’s rapid rise of awareness in the power of brand. Full details will follow soon, please contact us to express your interest in attending.

To Park to press pass PrivatSea magazine

Yesterday we visited Park Communications to press pass the latest issue of PrivatSea magazine. We worked closely with Park’s team to perfect the colour balance in the luxurious 96-page publication, which will be mailed to potential superyacht owners and charter clients, and showcased at the 2014 Monaco Yacht Show.

It was interesting for some of the newer members of our team to have a closer look at the inner workings of Park’s print centre, which prides itself on the highest quality magazine production, to better understand the print process and how to consistently achieve great results. We also discussed the latest materials and innovative techniques over tea and biscuits. We were, as ever, impressed with the production standards and gave a big ‘thumbs up’ to pass the magazine. We look forward to seeing the finished publication in a few weeks’ time, which will feature the fashion shoot shot by our team in Antigua!

It’s Nice That, that is!

Last week we took a well earned evening away from the recent hustle and bustle at the studio and popped along to the latest Nicer Tuesday event, hosted by London-based champions of creativity It’s Nice That.

Four speakers with very different stories to tell took to the stage to regale us with tales of tomfoolery, all focused around the lighthearted theme of pranks. Apart from giving us a few April Fool ideas, it was also a fab opportunity to see some of our very own work nestled on the showcase shelves of printer Park Communications, who supported the event. It’s very nice, that!

New client

We recently visited ISA Yachts in Ancona, Italy, and gained insight into the approach that makes them unique among Italian shipyards. With several builds due to deliver in the coming months, 2014 is set to be an exciting year for the brand. We are delighted to announce that ISA Yachts have appointed The Superyacht Agency to help them communicate their offer and market their services.

Behind the scenes in Barcelona

We enjoyed a busy week of shooting fashion and editorial photography in Barcelona last week. The final images will feature in the second edition of Marina Port Vell’s Superyacht Barcelona magazine in May.

Behind the scenes in Antigua

With evening currently arriving around mid-afternoon in our London studio, we wanted to post some Caribbean sunshine. This week Luke and the team are in the Caribbean shooting for the upcoming edition of PrivatSea. The magazine will be published in spring 2014.

Hola Barcelona!

We love Barcelona, and recently spent a fantastic week there shooting fashion and lifestyle for Marina Port Vell with photographer Olly Burn and stylist Hannah Rose. The images will be used in the forthcoming Superyacht Barcelona magazine.

The Superyacht Agency goes Wild

Wild Group International asked us to produce a short brand film documenting how they revolutionise the appearance of yachts by applying a vinyl wrap. We spent two days with the Wild team in Southampton capturing them at work.

Rabih Hage for Design Centre, Chelsea Harbour

Our Producer, Luke, was at Design Centre, Chelsea Harbour this afternoon shooting portraits of prolific interior designer Rabih Hage. The images will be used in the first edition of The Design Centre Luxury Yacht Journal.